As a guardian of Energizer’s digital space, Spider’s goal was to boost brand and promotional awareness online by communicating to and engaging with a younger, more tech-savvy target group.
Facebook allowed the brand to connect with a new demographic — to create a voice for the iconic Energizer Bunny character as a means to connect with fans in a different light. Here, fans can engage with the brand, learn about Energizer’s latest promotions, view and share photos, and talk to other EB fanatics.
To date, the Energizer Bunny Facebook fan page boasts over 10,000 fans. And with 67% of the fan base sitting under the age of 24, the channel offers an ideal climate for Energizer’s High-Performance battery line.