As part of a global initiative, Energizer chose 2010 as their year to rebrand all packaging and communication on their corporate brand sites. Spider’s challenge? To integrate updated corporate guidelines and visual positioning within the existing Energizer Canada website, while ensuring that the brand’s identity is preserved.
In an effort to streamline user experience and secure consumer engagement online, Spider developed a slick re-branding strategy for Energizer.ca, including new Flash headers, standardized page templates, an overall reduction in pages for easier navigation, and a stronger focus on promotional activity and Energizer’s rechargeable and hearing aid battery lines. Staying true to the traditional black, silver and pink creative scheme, the incorporation of Energizer’s new energy beam visuals throughout the site added an extra burst of life to its pages. The result? A highly-engaging, user-friendly website that, while speaking clearly to global guidelines, still maintains the fun, irreverent feel Canadian consumers are familiar with.