OLG

Home & Away Giveaways

For the fifth consecutive year, Spider was challenged to grow both participation and sales for the Pro-Line brand. This time around, however, our job was complicated by not being able to include in-store POS as a key media vehicle in over 8,000 stores. The success of the promotion relied not only on Spider’s ability to keep things fresh and interesting for the target audience, but our ability to drive awareness among core Pro-Line users while preserving the high level of contest entries from previous years.

Challenged to increase out-of-store activity, Spider developed a highly-targeted media plan with an increased investment in promotional advertising. With the fresh integration of sports trivia, Spider simplified the game, participation and prizing in an effort to focus more heavily on the Pro-Line player.

In the end, the program was a resounding success, attracting almost a quarter-million site visits. Boosting player opt-ins, it aided yet another record year of sales growth.