Energizer

Rock Out & Win

Determined to stand strong in their #1 market position, Energizer looked to utilize new, fresh ways to speak to their consumers. Realizing strong growth within the Performance Battery category, Energizer Canada saw great value in reaching out to a younger, more tech-savvy demographic — a significant opportunity to advance brand awareness and engagement, boost customer sell-through, and expand product floor space in-store.

Leveraging new partnerships and prizing trends, as well as the burgeoning popularity of interactive games like Guitar Hero and Rock Band, Spider introduced the Energizer Rock Out & Win Promotion — a retail and online contest initiative that would aim to satisfy hardcore music fans and gamers, alike. Loyal to its intent to excite and engage, the contest microsite included a social media component that assisted users in building and sharing customized “band pages.” It combined a hard-driving frequency contest with a Grand Prize that included an all-inclusive weekend getaway in Toronto, sponsored by MSN.

The Rock Out & Win Promotion was a booming success, with 100% display sell-through, almost 140,000 entries and over 9MM online media impressions.