Selected Case Studies
WhiteWave Foods asked Spider to spread cholesterol awareness and heart health education.Read more.
Spider boosted brand and promotional awareness online by engaging with a younger target group.Read more.
A slick re-branding strategy streamlined user experience and secured consumer engagement.Read more.
OLG chose Spider to develop an experiential campaign to introduce its newest lottery.Read more.
Far Coast called on Spider to pull off a winning sampling execution at the 2010 Vancouver Olympics.Read more.
Mattel challenged Spider to create an event that would reestablish Barbie as a powerful role model.Read more.
Harley-Davidson counted on Spider to develop a compelling creative solution that would increase sales.Read more.
Spider was challenged to grow both participation and sales for the Pro-Line brand.Read more.
Energizer Canada saw great value in reaching out to a younger, more tech-savvy demographic.Read more.
When Silk improved the taste of their refrigerated products, they were well positioned to boost market share.Read more.
Feed Your Brain
Carolyn Hicks: Article quoting Rico DiGiovanni, President and Partner of Spider Marketing Solutions.
Shopper marketing used to be about guiding the consumer along the last few steps on the path to purchase. But today that path is more loop than funnel – and shopper marketers are going beyond in-store tactics by embracing digital and mobil to build ongoing bonds with consumers.
Therese Keating: Time will tell…
Social companies born since 2010 have a very different view of the world. These companies – and Instagram is the most topical example at the moment – view the mobile smartphone as the primary (and oftentimes exclusive) platform for their application. They don’t even think of launching via a web site. They assume, over time, people will use their mobile applications almost entirely instead of websites.
We will never have Web 3.0, because the Web’s dead.
This approach to connecting with women might very well be coined “Smile Marketing.” Humor that is story-driven, versus joke-driven, is a powerful tool in connecting with busy women. Anything that causes a mouth to form a smile at any point throughout the day is a good thing. It also creates a memorable moment. Advertising that invokes an involuntary smile is smart without being too obvious and in-your-face.
Therese Keating: Too bad it is only in the prototype stage. This would be wonderful for an event focused on kids.
Therese Keating: Fantastic example of 3D graphics for a store front in Berlin!
James Walker: NEW, NEW, NEW…OLD?
"… New media, new technologies, new start-ups, new devices, new apps … In fact, being labeled traditional is the kiss of death for any medium.
How ironic, then, that when it comes to pitching for advertising dollars, being somewhat old-school appears to be the formula to win over marketers budgets."
Therese Keating: Understand the nuances of how the mom shops in grocery stores.
Toronto shopper marketing agency Spider Marketing Solutions has shifted gears in the last year, marrying its shopper marketing expertise with its mom demo specialty in marketing to moms – and that new focus has culminated in the firm’s first study that combines Canadian shopper marketing insights with info on how Canadian moms shop.
Rico DiGiovanni: Walmart acquired a social media start-up to help them with their plans to bring the web to the store.
Walmart Labs Senior VP-Global E-Commerce Anand Rajaraman took the stage at Ad Age Digital today in San Francisco to explain why exactly the world's largest retailer would buy a social media startup.
Rico DiGiovanni: The world’s biggest retailer is developing the ability to serve up its own targeted ads.
Mega retailer Walmart has agreed to buy “key assets” of OneRiot, a Colorado-based mobile ad targeting firm, for an undisclosed amount.
The move is seen as an attempt to stave off competition from online competitors such as Amazon.
The deal comes five months after Walmart bought Twitter app developer Kosmix and repurposed it as @WalmartLabs, the giant retailer’s Mountainview, Calif.-based R&D lab for e-commerce and social media.