Selected Case Studies

Feed Your Brain

Carolyn Hicks: Article quoting Rico DiGiovanni, President and Partner of Spider Marketing Solutions.

Shopper Marketing: Around And Around We Go


Shopper marketing used to be about guiding the consumer along the last few steps on the path to purchase. But today that path is more loop than funnel – and shopper marketers are going beyond in-store tactics by embracing digital and mobil to build ongoing bonds with consumers.

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June 19, 2012

Therese Keating: Time will tell…

Here's Why Google and Facebook Might Completely Disappear in the Next 5 Years


Social companies born since 2010 have a very different view of the world.  These companies – and Instagram is the most topical example at the moment – view the mobile smartphone as the primary (and oftentimes exclusive) platform for their application.  They don’t even think of launching via a web site.  They assume, over time, people will use their mobile applications almost entirely instead of websites.

We will never have Web 3.0, because the Web’s dead.

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Rico DiGiovanni:

Smile And The World Smiles With You


This approach to connecting with women might very well be coined “Smile Marketing.” Humor that is story-driven, versus joke-driven, is a powerful tool in connecting with busy women. Anything that causes a mouth to form a smile at any point throughout the day is a good thing. It also creates a memorable moment. Advertising that invokes an involuntary smile is smart without being too obvious and in-your-face.

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March 23, 2012

Therese Keating: Too bad it is only in the prototype stage. This would be wonderful for an event focused on kids.

The magic carpet: Digital rug changes its pattern when walked on


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February 1, 2012

Therese Keating: Fantastic example of 3D graphics for a store front in Berlin!

LG Hyper Facade event in Berlin


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February 1, 2012

James Walker: NEW, NEW, NEW…OLD?

Obsessed With the New, But Digital Marketers Are Investing In the Old


"… New media, new technologies, new start-ups, new devices, new apps … In fact, being labeled traditional is the kiss of death for any medium.

How ironic, then, that when it comes to pitching for advertising dollars, being somewhat old-school appears to be the formula to win over marketers budgets."

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November 17, 2011

Therese Keating: Understand the nuances of how the mom shops in grocery stores.

Spider taps into mom’s shopping senses


Toronto shopper marketing agency Spider Marketing Solutions has shifted gears in the last year, marrying its shopper marketing expertise with its mom demo specialty in marketing to moms – and that new focus has culminated in the firm’s first study that combines Canadian shopper marketing insights with info on how Canadian moms shop.

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October 20, 2011 ,

Rico DiGiovanni: Walmart acquired a social media start-up to help them with their plans to bring the web to the store.

Where Walmart Is Headed in Social, Mobile Retailing


Walmart Labs Senior VP-Global E-Commerce Anand Rajaraman took the stage at Ad Age Digital today in San Francisco to explain why exactly the world's largest retailer would buy a social media startup.

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September 21, 2011

Rico DiGiovanni: The world’s biggest retailer is developing the ability to serve up its own targeted ads.



Mega retailer Walmart has agreed to buy “key assets” of OneRiot, a Colorado-based mobile ad targeting firm, for an undisclosed amount.

The move is seen as an attempt to stave off competition from online competitors such as Amazon.

The deal comes five months after Walmart bought Twitter app developer Kosmix and repurposed it as @WalmartLabs, the giant retailer’s Mountainview, Calif.-based R&D lab for e-commerce and social media.

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September 16, 2011

Jen Marrin: Tesco VirtualStore

Tesco VirtualStore


Virtual supermarket in South Korea utilizes QR code technology to 'bring the store to their shoppers'.

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September 13, 2011 ,