Concept Testing


We get it right most of the time, but that’s not good enough. We demand that we get it right all of the time. So, how do we know we’re arriving at the right idea? We test them, with real shoppers and consumers, for their ability to drive purchase.

We have a strategic partnership with IMI International, one of Canada’s pre-eminent, independent research firms. Using IMI Certainty™, our ideas are tested monadically with a representative sample of target shoppers or consumers. The results of each are compared to IMI’s proprietary benchmarks and action standards to measure their potential to drive incremental sales for our clients’ business.

Through this invaluable testing, we learn what works with shoppers and what doesn’t. This ensures the right idea makes it to market – the idea that will build your business.