Jane Canapini

“Ambidextrous-Brained” Creative Director

 With two decades of experience in the advertising world, Jane has put both sides of her brain to work solving marketing problems across multiple disciplines: by developing communication strategies to meet business objectives; and by overseeing the creative deliverables for all touchpoints of a campaign.

Jane’s work has won awards in Mass, Retail, Promotion, Direct Response and Sponsorship Marketing, but equally importantly, has built brands, changed behaviour, driven sales, produced leads and inspired change.

A natural leader, passionate and articulate presenter and an honest and trustworthy mentor, Jane brings energy and intelligence to every creative department she has worked in.

All with an unmistakable laugh and prerequisite sense of humour, just to keep it real.

Is there something that people may be surprised to know about you?
I dissected cadavers in university.

In your opinion, what’s the greatest thing about marketing?
The hours. Ha!

When things get crazy, what’s your de-stressing secret?
Say Yes to the Dress marathons.

Do you have a personal mantra?
Eat fat – food tastes better.

Name your favourite desk-top item.
Anne Taintor coffee mug.

If you had a chance to re-establish Spider’s office dress code, what would we be wearing?
A peacock headdress.

Fill in the blank: “A day without technology would be…”
Like a Snow Day when you were a kid.

Name the last book you read.
Mademoiselle Chanel.

The only thing missing from the Spider office is…
A poutine bar.

If you could teleport yourself anywhere in the world right this second, where would you go?
Villa Borghese, Rome.

What piece of advice would you share with someone thinking of breaking into the industry?
Persevere. It’s 90% timing, 50% of the time.

You’re writing a song about marketing. What’s the title?
It would be a country tune: I didn’t know how much I needed you (till you told me).