News
In their latest issue, Strategy Magazine teams up with Réidín Goode – Mattel Canada’s newly-appointed director of marketing – to explore the competitive pressures, partnership opportunities, and cultural impact of the world’s most popular doll.
The latest trends in in-store persuasion are reshaping the retail landscape – and fast. Jason Dubroy tells us why.
From digital signage to virtual reality kiosks, more and more of today’s marketers are turning to technology-based tactics to connect with consumers in-store. Spider’s Jason Dubroy shares his predictions for the future of advertising at retail.
Jason Dubroy – Spider’s own Shopper Marketing expert – discusses the power of collaboration in Strategy Magazine’s “Shelf Help: A Guide to Shopper Marketing”.
Agency honoured for work in ‘Best Use of Direct Marketing’ category
TORONTO — Spider Marketing Solutions—Canada’s only boutique consumer and shopper marketing agency—celebrated an honourable victory at this year’s PROMO! Awards, snagging a bronze award for their 2009 Harley-Davidson “It’s Yours to Win” campaign.
Agency boosts senior strategic power with pre-eminent expert in retail marketing
TORONTO — Spider Marketing Solutions Inc., a Toronto-based, privately held full-service marketing communications agency (spidermarketingsolutions.com) is pleased to announce the hire of Jason Dubroy as vice president of consumer and shopper strategy, effective immediately. As a result of the agency’s growth and new business acquisitions, the firm continues to enhance its commitment to the shopper marketing arena, while augmenting its core competencies.
Toy company Mattel will conduct a promotion for its Barbie brand this month called the “I Can Be Academy.” Beginning on March 20, a special event will take place at the Bata Shoe Museum in Toronto.
