Maple Leaf Foods

Bertolli and Partners Celebrate Summer Salads

With refreshing salads being a true summer favourite, and salads being reported as the #1 usage for olive oil, Bertolli wanted to put them at the top of shoppers’ minds during this key sales period.

Designed to drive off-shelf display, Summer Salad Essentials was a multi-partner program, offering savings on everything needed to build the perfect pasta salad via neck tags on Bertolli products. POS, digital banners and features on bertolli.ca drove awareness to the program.