Maple Leaf Foods

Bertolli and Partners Celebrate Summer Salads

With refreshing salads being a true summer favourite, and salads being reported as the #1 usage for olive oil, Bertolli wanted to put them at the top of shoppers’ minds during this key sales period.

Designed to drive off-shelf display, Summer Salad Essentials was a multi-partner program, offering savings on everything needed to build the perfect pasta salad via neck tags on Bertolli products. POS, digital banners and features on drove awareness to the program.