Truly effective consumer promotions delve deep into the psychographic and demographic makeup of consumers to identify insights that lead to behaviour-changing ideas. Ideas that offer them a genuinely enticing incentive to change or continue their purchase behaviour.
This is our overall objective in every promotional campaign we build at Spider – to influence consumer decisions and attitudes to drive purchase of your brand. Whether this means motivating consumers to switch brands or giving them a reason to stay with yours, the incentive must always be perfectly targeted, relevant and truly appealing. This also applies to all elements of the campaign supporting the promotion.
With today’s consumer being constantly bombarded with media and messages, we use our proprietary and industry-standard processes (KiC and The 4C’s) to generate ideas that will get noticed and get action.
It’s all about presenting uniquely enticing incentives that build on your brand’s benefits to drive incremental sales and brand equity. That’s what we do.