Today, more brands than ever are in front of customers’ eyes as they stroll through any store. It has become critical to convey the benefits, message and equity of your brand all the way through to the point of purchase.
Truly effective consumer promotions delve deep into the psychographic and demographic makeup of consumers to identify insights that lead to behaviour-changing ideas. Ideas that offer them a genuinely enticing incentive to change or continue their purchase behaviour.
Many of today’s consumers are most effectively engaged through brand websites, Social Media, blog and news sites, digital ads, videos and other online and mobile content.
Experiential Marketing is different from most other strategies used to connect with consumers in the sense that, instead of showing or telling them about your brand, it allows them to directly engage with it first-hand, often one-on-one.