Tesco VirtualStore

www.youtube.com

Virtual supermarket in South Korea utilizes QR code technology to 'bring the store to their shoppers'.

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If You Cite Compete Or Alexa For Anything Besides Making Fun Of Them, You’re A Moron

techcrunch.com

Dear Internet, I thought we’ve been over this? If you cite Compete or Alexa for anything other than making fun of them, you’re officially a moron. How bad is their data? Well, in the case of Compete, if you reversed their chart, then it would be much closer to being correct than it currently is. I seriously wonder if they’re tracking anti-visits or some new metaphysical stat I’m not aware of?

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CTR vs. Design

uxmag.com

Majority of Banners go unclicked primarily because poor first impressions is It is taken for granted a great design and the results they serve up. Most of the campaigns that are successful are because of great banner ads and landing page design. Short version of the story, invest in design and allow creatives room to run to help benefit the success of the campaign.

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Attire Selection

gizmodo.com

Everyone is saying goodbye to Steve Jobs at Apple, My guess is that Apple will still be picking his brain for more great ideas and direction. But now let's take a look at his very large wardrobe selection.

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facebook privacy updates

alturl.com

Facebook is implementing changes to its privacy and sharing policies that will give users more control over what information they share and who they share it with. From Photo tagging, facebook posts, adding locations for posts, and mobile places is being phased out. This will include a tutorial found on your profile page when the changes are implemented to help users adapt to the new features.

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alturl.com

Ever read a scary novel but never got scared when the zombie jumped out at the main character? Add a soundtrack to every book as you read! Now you can get a movie like experience but from a perfectly written novel.

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Q&A: Reaching The Highly Adaptive Mom

www.mediapost.com

While marketers know that moms are the gatekeepers to everything from cell phone plans to family vacations, many are still baffled about how best to deliver their brand's message. The problem, says child researcher Donna Sabino, is that many companies have become lost in the swirl of changing technology and have lost sight of the only two things moms really care about these days: Utility and value.

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To Reach Mom, Go Mobile

adage.com

Mrs. AdAgeStat, a newly minted mom of three, just got an iPhone. The Macbook is kind of hard to hold when you've got a boppy kid or three in your lap. An iPhone is much more manageable, portable and, for lack of a better term, realistic. Within a week, she joined the ranks of the mobile moms, posting photos and video on Facebook, emailing on the run and downloading new songs for herself and the brood.

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Final marketing frontier? The grocery store

www.theglobeandmail.com

Marketing to retail customers is mushrooming, says Mr. Dubroy. In fact, over the next three years it will grow faster than other types of advertising, according to a recent study published by the management-consulting firm Booz & Co.

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A Letter to Our Readers About Digital Subscriptions

www.nytimes.com

This change comes in two stages. Today, we are rolling out digital subscriptions to our readers in Canada, which will enable us to fine-tune the customer experience before our global launch. On March 28, we will begin offering digital subscriptions in the United States and the rest of the world.s.

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