Selected Case Studies
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Lotto Max Launch
OLG chose Spider to develop an experiential campaign to introduce its newest lottery.
Read more. -
Far Coast Vancouver 2010
Far Coast called on Spider to pull off a winning sampling execution at the 2010 Vancouver Olympics.
Read more. -
Barbie I Can Be… Academy
Mattel challenged Spider to create an event that would reestablish Barbie as a powerful role model.
Read more.
Feed Your Brain
Therese Keating: Too bad it is only in the prototype stage. This would be wonderful for an event focused on kids.
The magic carpet: Digital rug changes its pattern when walked on
ca.shine.yahoo.com
Therese Keating: Fantastic example of 3D graphics for a store front in Berlin!
LG Hyper Facade event in Berlin
www.youtube.com
James Walker: Online CTR vs. Design
CTR vs. Design
uxmag.com
Majority of Banners go unclicked primarily because poor first impressions is It is taken for granted a great design and the results they serve up. Most of the campaigns that are successful are because of great banner ads and landing page design. Short version of the story, invest in design and allow creatives room to run to help benefit the success of the campaign.
Craig Jenkins: Jason Dubroy talks shopper marketing to the Globe and Mail
Final marketing frontier? The grocery store
www.theglobeandmail.com
Marketing to retail customers is mushrooming, says Mr. Dubroy. In fact, over the next three years it will grow faster than other types of advertising, according to a recent study published by the management-consulting firm Booz & Co.
Craig Jenkins: Kentourage Hits Union Station with the Help of Spider Marketing Solutions
Mattel Puts Its Famous Dolls Back Together Again
www.marketingmag.ca
There’s a lot of plastic love in the air. A six-week consumer outreach campaign from Mattel Canada has resulted in an old romance being rekindled: Barbie and Ken are back together.
Craig Jenkins: Stand-out retail execution Top Shop brings Japanese artist’s art to their window displays
TOPSHOP Colour Shock Summer 2010
www.youtube.com
We invited the Japanese artist Que Houxo, to do a live-painting in our Topshop windows in front of an audience. Some call him a riot of colour and chaotic brush strokes, always beautifully synonymous with Tokyo. His cool and arty style was the reason, why we thought he would be the right person for this exceptional campaign.
Craig Jenkins: Why don’t more restaurants do this? Sell bottles from their wine list, right next door.
AM Wine Shoppe, Washington, DC
www.ddionline.com
AM Wine Shoppe is a complementary experience to Justin Abad’s restaurant, Cashion’s Eat Place. The idea was to offer wines for purchase, which are featured in the restaurant, to customers in a relaxed, uncluttered space.
Craig Jenkins: Sneak a peek at Disney’s new retail redesign à la Steve Jobs
DDI Exclusive: See a Video Tour of Disney's New Prototype Design
www.ddionline.com
The Disney Store retail chain unveiled its new store design earlier this year, and the first location debuted at The Shops at Montebello complex in Montebello, Calif., just outside of Los Angeles.
Craig Jenkins: In what seems like a natural, Sunglass Hut gets social in-store kiosks to share your potential new shade looks with your friends and on a big screen in-store
Frame game: Sunglass Hut unveils new interactive features
www.ddionline.com
A new social-media-friendly technology is rolling out across Sunglass Hut stores, allowing customers to take pictures of themselves rocking out new shades and share them with friends and family on the Web. An interactive device enables shoppers to try on sunglasses, digitally capture and compare their looks, and share images by way of Facebook or other social networks. They can also opt to post the image on a 65-in. mounted, in-store digital wall monitor. This new experience—dubbed “Put Them On”—was designed for Sunglass Hut’s young, hip and tech-savvy consumer.
Craig Jenkins: Value add! – Starbucks “third place” strategy: Digital network to offer free access to paid digital content from Rodale, Nick Jr., WSJ, NYT, iTunes
Starbucks Defines Vision for Enhancing Customer Experience Through In-Store Digital Network
news.starbucks.com
SEATTLE, August 12, 2010 - Starbucks (NASDAQ:SBUX) today further defined its vision for the Starbucks Digital Network, in partnership with Yahoo!, targeted to arrive in U.S. company-operated stores later this fall. First previewed in June, the Starbucks Digital Network will give Starbucks customers free access to a collection of premium digital content accessed through free, one-click Wi-Fi in Starbucks stores. Rodale, Nick Jr. Boost and DonorsChoose.org will join the previously announced content providers iTunes, The New York Times, Patch, USA Today, The Wall Street Journal, Yahoo! and Zagat.
