Selected Case Studies
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It's Yours To Win
Harley-Davidson counted on Spider to develop a compelling creative solution that would increase sales.
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Home & Away Giveaways
Spider was challenged to grow both participation and sales for the Pro-Line brand.
Read more. -
Rock Out & Win
Energizer Canada saw great value in reaching out to a younger, more tech-savvy demographic.
Read more. -
Sip. Savour. Smile.
When Silk improved the taste of their refrigerated products, they were well positioned to boost market share.
Read more.
Feed Your Brain
Therese Keating: Time will tell…
Here's Why Google and Facebook Might Completely Disappear in the Next 5 Years
www.forbes.com
Social companies born since 2010 have a very different view of the world. These companies – and Instagram is the most topical example at the moment – view the mobile smartphone as the primary (and oftentimes exclusive) platform for their application. They don’t even think of launching via a web site. They assume, over time, people will use their mobile applications almost entirely instead of websites.
We will never have Web 3.0, because the Web’s dead.
James Walker: Online CTR vs. Design
CTR vs. Design
uxmag.com
Majority of Banners go unclicked primarily because poor first impressions is It is taken for granted a great design and the results they serve up. Most of the campaigns that are successful are because of great banner ads and landing page design. Short version of the story, invest in design and allow creatives room to run to help benefit the success of the campaign.
Craig Jenkins: Jason Dubroy talks shopper marketing to the Globe and Mail
Final marketing frontier? The grocery store
www.theglobeandmail.com
Marketing to retail customers is mushrooming, says Mr. Dubroy. In fact, over the next three years it will grow faster than other types of advertising, according to a recent study published by the management-consulting firm Booz & Co.
Craig Jenkins: Beware the Groupon deal – you might not be getting the savings you think…
Valentines Day Bait & Switch: Groupon Must Avoid Becoming Just Another Useless Coupon Site
techcrunch.com
I assume that “sale!” signs in retail businesses are usually just BS. The stores keep normal prices higher than they should be so they can offer customers a faux discount. Whether it’s always true or just often true doesn’t matter. People don’t really get all that excited about signs that say “HUGE SALE 50% OFF” or whatever. We’re desensitized to it.
Craig Jenkins: A great explanation on why the Walmart version of Groupon benefits, well, Walmart
Walmart Gets Its Groupon but Does Not Let Shoppers Dictate Deals
www.fastcompany.com
Walmart's execs know a money-making scheme when they see one, and they've zeroed in on Groupon's consumer money-saving coupon model as a good thing. So they're launching their own version. Which ... makes them more money. What?
(See it in action on Facebook: http://www.facebook.com/walmart?v=app_140539435973047)
Craig Jenkins: Great story! YouTube able to launch a small brand that traditional media (and small budgets) can’t
To Fix Bad Breath, a Gadget Seen on YouTube
www.nytimes.com
WHEN Robert Wagstaff came up with the idea for a tongue brush to cure bad breath, he was sure he had a best seller. But a decade later, after dozens of pitches to dentists and retailers and a $50,000 TV infomercial, he had a dud.
Christine Ross: Interesting discussion on whether or not innovation should live on its own within an organization
Considering a Skunk Works? Think Again
blogs.hbr.org
Despite rumblings during the recession that innovation was dead, it's gratifying to see that companies continue to invest. The difference is that they are being smarter about managing their innovation portfolio and are demanding more accountability for innovation efforts. One thing that has not changed is that organizations, large ones especially, continue to struggle with scaling innovations and innovation processes up and making them more systemic.
Craig Jenkins: Great breakdown on who is and isn’t using location-based services and their actual reach. Born before 1981? You’re probably not interested.
Technology Aside, Most People Still Decline to Be Located
www.nytimes.com
Internet companies have appropriated the real estate business’s mantra — it’s all about location, location, location.
