Therese Keating: Time will tell…
www.forbes.com
Social companies born since 2010 have a very different view of the world. These companies – and Instagram is the most topical example at the moment – view the mobile smartphone as the primary (and oftentimes exclusive) platform for their application. They don’t even think of launching via a web site. They assume, over time, people will use their mobile applications almost entirely instead of websites.
We will never have Web 3.0, because the Web’s dead.
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Therese Keating: Understand the nuances of how the mom shops in grocery stores.
strategyonline.ca
Toronto shopper marketing agency Spider Marketing Solutions has shifted gears in the last year, marrying its shopper marketing expertise with its mom demo specialty in marketing to moms – and that new focus has culminated in the firm’s first study that combines Canadian shopper marketing insights with info on how Canadian moms shop.
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Jen Marrin: Tesco VirtualStore
www.youtube.com
Virtual supermarket in South Korea utilizes QR code technology to 'bring the store to their shoppers'.
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Rico DiGiovanni: The results of this study are a bit predictable, but I was impressed by the strategies they recommended for retailers depending on whether they get shopped more often our less.
www.marketingmag.ca
Category “shop around” levels should dictate customer acquisition strategies
While Smokey Robinson’s momma may have told him to shop around for love, the latest Major Market Retail Report (MMRR) from Toronto consultancy KubasPrimedia suggests that Canadians also like to shop around for everything from women’s wear and men’s casual wear to housewares and personal care products.
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Rico DiGiovanni: Good short article from the US saying that Private Label sales are way up in the past decade.
www.mediapost.com
The latest numbers are in, and it looks like consumer enthusiasm for private-label brands hasn't been slowed by the recovery: Dollar market share for private-label products hit all time highs in supermarkets, drugstores and all channels.
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Craig Jenkins: Becoming a Mom means upgrading to a smart phone for many…
adage.com
Mrs. AdAgeStat, a newly minted mom of three, just got an iPhone. The Macbook is kind of hard to hold when you've got a boppy kid or three in your lap. An iPhone is much more manageable, portable and, for lack of a better term, realistic. Within a week, she joined the ranks of the mobile moms, posting photos and video on Facebook, emailing on the run and downloading new songs for herself and the brood.
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Craig Jenkins: Jason Dubroy talks shopper marketing to the Globe and Mail
www.theglobeandmail.com
Marketing to retail customers is mushrooming, says Mr. Dubroy. In fact, over the next three years it will grow faster than other types of advertising, according to a recent study published by the management-consulting firm Booz & Co.
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Craig Jenkins: Beware the Groupon deal – you might not be getting the savings you think…
techcrunch.com
I assume that “sale!” signs in retail businesses are usually just BS. The stores keep normal prices higher than they should be so they can offer customers a faux discount. Whether it’s always true or just often true doesn’t matter. People don’t really get all that excited about signs that say “HUGE SALE 50% OFF” or whatever. We’re desensitized to it.
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Craig Jenkins: Stand-out retail execution Top Shop brings Japanese artist’s art to their window displays
www.youtube.com
We invited the Japanese artist Que Houxo, to do a live-painting in our Topshop windows in front of an audience. Some call him a riot of colour and chaotic brush strokes, always beautifully synonymous with Tokyo. His cool and arty style was the reason, why we thought he would be the right person for this exceptional campaign.
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Craig Jenkins: A great explanation on why the Walmart version of Groupon benefits, well, Walmart
www.fastcompany.com
Walmart's execs know a money-making scheme when they see one, and they've zeroed in on Groupon's consumer money-saving coupon model as a good thing. So they're launching their own version. Which ... makes them more money. What?
(See it in action on Facebook: http://www.facebook.com/walmart?v=app_140539435973047)
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