Ask ten different people in the industry for their definition of Shopper Marketing, and you’ll get ten completely different answers. For us, there’s only one right answer:
- “Any brand or retailer activity that is designed to reach shoppers along the path-to-purchase, in the right way and at the right time, to ultimately change or influence purchase behaviour.”
We know our business, and that’s how we do what’s right for your business. From the discovery of unexploited shopper insights to the activation of innovative ideas at retail, and everything in between, we leverage best-in-class collaboration between manufacturers, retailers and shoppers to influence purchase decision with the right ideas.
And, we have the confidence to pre-test our ideas directly with shoppers to increase the certainty of results. But, we’re not saying we get it right the first time, every time. Sometimes ideas come back with poor test results. And when they do, we learn from them and we apply that learning to make sure only the right ideas make it to market. Because only the right ideas will build your business.
Truly effective consumer promotions delve deep into the psychographic and demographic makeup of consumers to identify insights that lead to behaviour-changing ideas; the right ideas. Ideas that offer them a genuinely enticing incentive to change or continue their purchase behaviour.
This is our overall objective in every promotional campaign we build at Spider – to influence consumer decisions and attitudes to drive purchase of your brand and build your business. Whether this means motivating consumers to switch brands or giving them a reason to stay with yours, the incentive must always be perfectly targeted, relevant and truly appealing. This also applies to all elements of the campaign supporting the promotion.
We use our proprietary innovation process, KiCTM (Knowledge inspired Creativity), to generate ideas that will get noticed and get action.
It’s all about creating the right ideas, with the right incentives, that will drive incremental sales and build brand equity.