Feed Your Brain
Therese Keating: Time will tell…
Here's Why Google and Facebook Might Completely Disappear in the Next 5 Years
www.forbes.com
Social companies born since 2010 have a very different view of the world. These companies – and Instagram is the most topical example at the moment – view the mobile smartphone as the primary (and oftentimes exclusive) platform for their application. They don’t even think of launching via a web site. They assume, over time, people will use their mobile applications almost entirely instead of websites.
We will never have Web 3.0, because the Web’s dead.
Rico DiGiovanni:
Smile And The World Smiles With You
www.mediapost.com
This approach to connecting with women might very well be coined “Smile Marketing.” Humor that is story-driven, versus joke-driven, is a powerful tool in connecting with busy women. Anything that causes a mouth to form a smile at any point throughout the day is a good thing. It also creates a memorable moment. Advertising that invokes an involuntary smile is smart without being too obvious and in-your-face.
Therese Keating: Too bad it is only in the prototype stage. This would be wonderful for an event focused on kids.
The magic carpet: Digital rug changes its pattern when walked on
ca.shine.yahoo.com
Therese Keating: Fantastic example of 3D graphics for a store front in Berlin!
LG Hyper Facade event in Berlin
www.youtube.com
James Walker: NEW, NEW, NEW…OLD?
Obsessed With the New, But Digital Marketers Are Investing In the Old
adage.com
"… New media, new technologies, new start-ups, new devices, new apps … In fact, being labeled traditional is the kiss of death for any medium.
How ironic, then, that when it comes to pitching for advertising dollars, being somewhat old-school appears to be the formula to win over marketers budgets."
Therese Keating: Understand the nuances of how the mom shops in grocery stores.
Spider taps into mom’s shopping senses
strategyonline.ca
Toronto shopper marketing agency Spider Marketing Solutions has shifted gears in the last year, marrying its shopper marketing expertise with its mom demo specialty in marketing to moms – and that new focus has culminated in the firm’s first study that combines Canadian shopper marketing insights with info on how Canadian moms shop.
Rico DiGiovanni: Walmart acquired a social media start-up to help them with their plans to bring the web to the store.
Where Walmart Is Headed in Social, Mobile Retailing
adage.com
Walmart Labs Senior VP-Global E-Commerce Anand Rajaraman took the stage at Ad Age Digital today in San Francisco to explain why exactly the world's largest retailer would buy a social media startup.
Rico DiGiovanni: The world’s biggest retailer is developing the ability to serve up its own targeted ads.
WALMART TO ACQUIRE MOBILE AD TARGETING COMPANY
www.marketingmag.ca
Mega retailer Walmart has agreed to buy “key assets” of OneRiot, a Colorado-based mobile ad targeting firm, for an undisclosed amount.
The move is seen as an attempt to stave off competition from online competitors such as Amazon.
The deal comes five months after Walmart bought Twitter app developer Kosmix and repurposed it as @WalmartLabs, the giant retailer’s Mountainview, Calif.-based R&D lab for e-commerce and social media.
Jen Marrin: Tesco VirtualStore
Tesco VirtualStore
www.youtube.com
Virtual supermarket in South Korea utilizes QR code technology to 'bring the store to their shoppers'.
Aaron Adams: This is why you shouldn’t bother with third-party Web analytics data; most of it’s nothing but conjecture and speculation.
If You Cite Compete Or Alexa For Anything Besides Making Fun Of Them, You’re A Moron
techcrunch.com
Dear Internet, I thought we’ve been over this? If you cite Compete or Alexa for anything other than making fun of them, you’re officially a moron. How bad is their data? Well, in the case of Compete, if you reversed their chart, then it would be much closer to being correct than it currently is. I seriously wonder if they’re tracking anti-visits or some new metaphysical stat I’m not aware of?
