Christine Ross

Partner / Managing Director, KiC™

With 24 years of marketing experience and 18+ years of motherhood tucked under her belt, it was natural for Christine to combine these two passions as our leader in the Marketing to Moms arena. Overlaid with an expertise in strategic planning, consumer insights and innovation, Christine has been developing winning campaigns for such notable clients as Huggies, Nabisco, Kraft, Levis, Four Seasons Hotels, OLG, Mattel, Reckitt Benckiser and Silk.

As a founding partner at Spider, Christine is also responsible for driving Spider’s revolutionary KiC™ innovation process.

Is there something that people may be surprised to know about you?
I’m a devoted scrapbooker. Also, I love listening to country and disco music.

In your opinion, what’s the greatest thing about marketing?
Coming up with innovative ways for brands to connect to consumers. When it’s done really well, it’s a beautiful thing.

What drives you?
Passion for life.

When things get crazy, what’s your de-stressing secret?
Running, cooking and spending time with my family.

Do you have a personal mantra?
“What else?”

Name your favourite desk-top item.
My BlackBerry.

If you had a chance to re-establish Spider’s office dress code, what would we be wearing?
Workout clothes and running shoes!

Fill in the blank: “A day without technology would be…”
…horrendously boring.

Name the last book you read.
“Born to Run” by Steve MacDonald.

The only thing missing from the Spider office is…
…more people!

If you could teleport yourself anywhere in the world right this second, where would you go?
Gros Morne National Park in Newfoundland and Labrador. A spectacular world heritage site, it is challenging and gorgeous.

What piece of advice would you share with someone thinking of breaking into the industry?
Working in marketing is like having children; nobody tells you just how hard it’s actually going to be, but when the passion and the energy come together, it’s a wonderful thing.

You’re writing a song about marketing. What’s the title?
“Baby You’ve Been Good to Me”.