Kruger ‘Find the Cup to Win’ Promotion

Kruger Products wanted to leverage their NHL corporate sponsorship to help drive sales with a consumer promotion focussed around the holy grail of the hockey world: the Stanley Cup®. 

Kruger needed a unique way to make searching for the prize (tickets to a Stanley Cup® Final game) as exciting as the prize itself.

Kruger gave consumers two ways to Find and Win:

1.Find 1 of 2 instant-Win Stanley Cup® inserts hidden inside Kruger products in-store

2.Play an online clues-based treasure hunt to find a ‘virtual’ Stanley Cup® hidden somewhere in Canada