Fuel up and go this summer with Mucho Burrito 

BACKGROUND:
Mucho Burrito sales typically stagnate during the summer months and they needed a way to encourage more sales with consumers

CHALLENGE:
Provide a relevant offer that would be incentive to upsell consumers to a larger purchase (bundle) to increase basket size and sales.

SOLUTION:
With gas prices on the rise just as summer road trips were starting, a prize of $2500 gasoline gift cards resonated well with consumers. The DRV tactic ensured participation was tied to sales and store sales grew as a result.