Therese Keating: Time will tell…
www.forbes.com
Social companies born since 2010 have a very different view of the world. These companies – and Instagram is the most topical example at the moment – view the mobile smartphone as the primary (and oftentimes exclusive) platform for their application. They don’t even think of launching via a web site. They assume, over time, people will use their mobile applications almost entirely instead of websites.
We will never have Web 3.0, because the Web’s dead.
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Rico DiGiovanni:
www.mediapost.com
This approach to connecting with women might very well be coined “Smile Marketing.” Humor that is story-driven, versus joke-driven, is a powerful tool in connecting with busy women. Anything that causes a mouth to form a smile at any point throughout the day is a good thing. It also creates a memorable moment. Advertising that invokes an involuntary smile is smart without being too obvious and in-your-face.
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Therese Keating: Understand the nuances of how the mom shops in grocery stores.
strategyonline.ca
Toronto shopper marketing agency Spider Marketing Solutions has shifted gears in the last year, marrying its shopper marketing expertise with its mom demo specialty in marketing to moms – and that new focus has culminated in the firm’s first study that combines Canadian shopper marketing insights with info on how Canadian moms shop.
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Rico DiGiovanni: Great, short piece that reinforces that in order to effectively reach Moms, they must first understand what is really important to them, Utility and Value.
www.mediapost.com
While marketers know that moms are the gatekeepers to everything from cell phone plans to family vacations, many are still baffled about how best to deliver their brand's message. The problem, says child researcher Donna Sabino, is that many companies have become lost in the swirl of changing technology and have lost sight of the only two things moms really care about these days: Utility and value.
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Craig Jenkins: Becoming a Mom means upgrading to a smart phone for many…
adage.com
Mrs. AdAgeStat, a newly minted mom of three, just got an iPhone. The Macbook is kind of hard to hold when you've got a boppy kid or three in your lap. An iPhone is much more manageable, portable and, for lack of a better term, realistic. Within a week, she joined the ranks of the mobile moms, posting photos and video on Facebook, emailing on the run and downloading new songs for herself and the brood.
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Craig Jenkins: Sneak a peek at Disney’s new retail redesign à la Steve Jobs
www.ddionline.com
The Disney Store retail chain unveiled its new store design earlier this year, and the first location debuted at The Shops at Montebello complex in Montebello, Calif., just outside of Los Angeles.
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Christine Ross: Interesting discussion on whether or not innovation should live on its own within an organization
blogs.hbr.org
Despite rumblings during the recession that innovation was dead, it's gratifying to see that companies continue to invest. The difference is that they are being smarter about managing their innovation portfolio and are demanding more accountability for innovation efforts. One thing that has not changed is that organizations, large ones especially, continue to struggle with scaling innovations and innovation processes up and making them more systemic.
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Craig Jenkins: Beyond the blogging mom, other key online moms who influence
adage.com
Babycenter's Tina Sharkey Explains How She Discovered Two Social Mom Groups Bigger Than Mommy Bloggers
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Christine Ross: An insightful article from SheConomy.
she-conomy.com
I don’t think you’d hear the execs at Apple say outright that they typically target women over men in developing their brand and products. But it is hard to ignore the fact that just about every thing they do is attractive to women. And as any savvy marketer knows: appeal to the sensibilities of a woman and you’ll likely get the guys’ attention too.
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Christine Ross: A great article on marketing to women/moms during recessionary times. I would argue that much of these shopping habits will stick – even when the economy rights itself again.
www.marketingweek.co.uk
Women are giving marketers a headache; one that will turn into a full-blown migraine unless brands learn how to communicate effectively to female shoppers during tough economic times.
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