Shopping behaviour is changing at a rapid rate. Shoppers are pre-planning shopping trips, looking for value-based offers and buying online more than ever before, while in-store shopping trips are decreasing in number, but increasing in basket size.
You need an agency partner that understands the complexities of the “new normal” in the shopper journey. Predicated in shopper insights, and utilizing our proprietary The Right Way™ process, we develop best-in-class ideas all pre-tested with shoppers, to ensure we are delivering the right idea for your business to drive purchase consideration and conversion.
In an environment where shoppers are searching for value, consumer promotion is an effective tool to generate a short-term boost in sales. Whether you are utilizing loyalty points, gift-with-purchase, sweepstakes, instant win, coupons or price, the right promotion can inspire shoppers to switch or remain loyal to your brand.
Based on your objectives, the Spider team will develop a promotional plan identifying the best tactical approach, a relevant incentive to motivate your target audience to buy and a plan to amplify the offer with shoppers (pre-shop and in-store) and the trade.