McCormick Gourmet Puts Foodies to the Master Chef Test

McCormick Gourmet herbs and spices are made with true food-lovers and passionate cooks in mind. So what better partnership for the brand than MasterChef Canada? Our job was to bring this new partnership into stores in a way that inspired these shoppers and drove purchase of McCormick Gourmet products. We challenged foodie shoppers with free, original MasterChef recipes in-store, and with the ultimate question – are you a Master Chef? The program was customized for key retailers, offering each a unique MasterChef recipe for their shoppers.