Bayer Takes Shoppers Out to the Ball Game
To take full advantage of ALEVE’s sponsorship of the Toronto Blue Jays, we wanted to create an offer that would be sure to resonate with shoppers. To do so, we created a range of different ideas and put them through testing with targeted shoppers to determine at the best possible one. The winner? A Toronto Blue Jays VIP Weekend Getaway. Our value driver program gave consumers an awesome purchase incentive, not only for ALEVE, but other products in Bayer’s extensive lineup via a chance to win the weekend getaway when they bought two or more of them.