McCormick Gourmet Puts Foodies to the Master Chef Test

BACKGROUND:
McCormick Gourmet herbs and spices had secured a partnership with MasterChef Canada to support these premium products.

CHALLENGE:
McCormick needed to bring a TV partnership with MasterChef Canada to life in-store that would be relevant for both shoppers and retailers.

SOLUTION:
Creative POS leveraged the MasterChef Canada  property by challenging shoppers to test their own skills with free recipes provided at shelf and online. The POS was customized by retailer so each grocery chain had their own unique recipes that featured the retailer’s private label products as ingredients.