What’s Up At The Wine Shop?

BACKGROUND:
The Wine Shop brand includes multiple stand-alone stores and integrated grocery/retail stores across Ontario where they sell a wide range of wine brands.

CHALLENGE:
The Wine Shop annual calendar includes multiple promotional events that require cost-effective creative executions across internal and external channels.

SOLUTION:
Creative executions are regularly developed that:

•Leverage brand equity (ies)
•Communicate special offers
•Solve retail merchandizing challenges
•Are adapted for out-of-store media
•Advertise seasonal merchandise (via catalogues/gift guides)