Truly effective consumer promotions delve deep into the psychographic and demographic makeup of consumers to identify insights that lead to behaviour-changing ideas; the right ideas. Ideas that offer them a genuinely enticing incentive to change or continue their purchase behaviour.
This is our overall objective in every promotional campaign we build at Spider – to influence consumer decisions and attitudes to drive purchase of your brand and build your business. Whether this means motivating consumers to switch brands or giving them a reason to stay with yours, the incentive must always be perfectly targeted, relevant and truly appealing. This also applies to all elements of the campaign supporting the promotion.
We use our proprietary innovation process, KiCTM (Knowledge inspired Creativity), to generate ideas that will get noticed and get action.
It’s all about creating the right ideas, with the right incentives, that will drive incremental sales and build brand equity.