by Rico DiGiovanni | May 20, 2021 | Shopper Marketing
When COVID19 hit and Kruger Products wanted to pivot from their annual activation featuring the NHL All Star game, they turned to Spider to lend a hand. It started with the key insight the pandemic is causing financial challenges to families wanting to keep kids...
by Rico DiGiovanni | May 13, 2021 | Shopper Marketing
According to a recent Spider Marketing – Caddle frozen food category research study, the top 2 PRIMARY reasons shoppers buy frozen foods are CONVENIENCE and PRICE/VALUE. Maybe not a big surprise, but when we dig a little deeper into the data, we find many...
by Rico DiGiovanni | May 13, 2021 | Shopper Marketing
As the 3rd wave of COVID19 continues in Canada, families are spending more time preparing meals at home. Increasingly shoppers are turning to frozen foods for all eating occasions from snacks to full meals generating red hot sales lifts across all categories. At...
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