by James Walker | Jul 31, 2019
Fuel up and go this summer with Mucho Burrito BACKGROUND:Mucho Burrito sales typically stagnate during the summer months and they needed a way to encourage more sales with consumers CHALLENGE:Provide a relevant offer that would be incentive to upsell consumers to a...
by James Walker | Jun 26, 2019
Win a Summer Cottage with Bimbo! BACKGROUND: Bimbo Canada/Dempster’s makes bread products and wanted to drive sales through the summer period. CHALLENGE: Off-shelf display is difficult to sell-in at retail, especially for ‘commodity’ products so Bimbo...
by James Walker | Jul 24, 2015
Kruger Big Assist – Grassroots Hockey Program BACKGROUND:Kruger Products (Sponge Towels, Scotties, Cashmere and Purex paper products) wanted a national program that would leverage their corporate partnership with the NHL and connect with Canadian families in a...
by James Walker | Jul 16, 2015
Kruger ‘Find the Cup to Win’ Promotion BACKGROUND:Kruger Products wanted to leverage their NHL corporate sponsorship to help drive sales with a consumer promotion focussed around the holy grail of the hockey world: the Stanley Cup®. CHALLENGE:Kruger...
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