by James Walker | Jul 31, 2019
Bayer Takes Shoppers Out to the Ball Game To take full advantage of ALEVE’s sponsorship of the Toronto Blue Jays, we wanted to create an offer that would be sure to resonate with shoppers. To do so, we created a range of different ideas and put them through testing...
by James Walker | Jul 10, 2019
Maple Leaf Brings Local Favourites to Atlantic Canada Needless to say, back-to-school time is key for our long-time client, Maple Leaf Foods. Their objective was to drive off-shelf display and incremental sales of their brands that are most popular in Atlantic...
by James Walker | Jul 24, 2015
GSK: Miles of Smiles Glaxo Smith Kline has an extensive line of oral healthcare products including familiar brands like Sensodyne®, Poligrip®, Pronamel®, Polident® and Aquafresh®. To push sales of these products in the Quebec market, they asked Spider to create an...
by James Walker | Jul 17, 2015
Club House: Slow Cookers McCormick’s Club House Slow Cooker seasonings are perfect for busy Moms who want to spend less time in the kitchen and more time with family. When they launched the products, they came to Spider with the challenge of reaching these mothers and...
by James Walker | Jun 25, 2015
Maple Leaf Foods: Savour the Sizzle When Maple Leaf was looking to push sales of their many sub-brands and varieties of bacon in Sobeys stores, they assigned Spider the task of creating a new and engaging way to do so. Alongside the special price point, they were...
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