by James Walker | Jul 31, 2019
Fuel up and go this summer with Mucho Burrito BACKGROUND:Mucho Burrito sales typically stagnate during the summer months and they needed a way to encourage more sales with consumers CHALLENGE:Provide a relevant offer that would be incentive to upsell consumers to a...
by James Walker | Jul 11, 2019
Club House Reaches Out to Quebec Moms! BACKGROUND:In Quebec, McCormick’s Club House recipe mixes face heavy competition from regionally favoured brands. But, Quebec-based shopper research revealed that 9 out of 10 Quebec moms who had tried Club House Recipe Mixes...
by James Walker | Jul 10, 2019
Premier Paints – Paint without the Pain. BACKGROUND:Canadian Tire had sold paint the same way for decades and neither the brand nor the process was appealing to a younger target consumer. Too many choices and too much time wasted in store were alienating them....
by James Walker | Jun 26, 2019
Win a Summer Cottage with Bimbo! BACKGROUND: Bimbo Canada/Dempster’s makes bread products and wanted to drive sales through the summer period. CHALLENGE: Off-shelf display is difficult to sell-in at retail, especially for ‘commodity’ products so Bimbo...
by James Walker | Jul 24, 2015
Kruger Big Assist – Grassroots Hockey Program BACKGROUND:Kruger Products (Sponge Towels, Scotties, Cashmere and Purex paper products) wanted a national program that would leverage their corporate partnership with the NHL and connect with Canadian families in a...
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