Spider is Canada’s only boutique consumer and shopper marketing agency.
Through our proprietary “mom” and “shopper” insights, we guarantee incremental sales and brand loyalty. Our expertise and leadership in promotional, experiential and digital marketing allows us to influence the purchase decisions of your consumers and shoppers where it matters most.
Shopper Marketing: Around And Around We Go
www.marketingmag.ca
Shopper marketing used to be about guiding the consumer along the last few steps on the path to purchase. But today that path is more loop than funnel – and shopper marketers are going beyond in-store tactics by embracing digital and mobil to build ongoing bonds with consumers.
Here's Why Google and Facebook Might Completely Disappear in the Next 5 Years
www.forbes.com
Social companies born since 2010 have a very different view of the world. These companies – and Instagram is the most topical example at the moment – view the mobile smartphone as the primary (and oftentimes exclusive) platform for their application. They don’t even think of launching via a web site. They assume, over time, people will use their mobile applications almost entirely instead of websites.
We will never have Web 3.0, because the Web’s dead.
Smile And The World Smiles With You
www.mediapost.com
This approach to connecting with women might very well be coined “Smile Marketing.” Humor that is story-driven, versus joke-driven, is a powerful tool in connecting with busy women. Anything that causes a mouth to form a smile at any point throughout the day is a good thing. It also creates a memorable moment. Advertising that invokes an involuntary smile is smart without being too obvious and in-your-face.
The magic carpet: Digital rug changes its pattern when walked on
ca.shine.yahoo.com
LG Hyper Facade event in Berlin
www.youtube.com
Obsessed With the New, But Digital Marketers Are Investing In the Old
adage.com
"… New media, new technologies, new start-ups, new devices, new apps … In fact, being labeled traditional is the kiss of death for any medium.
How ironic, then, that when it comes to pitching for advertising dollars, being somewhat old-school appears to be the formula to win over marketers budgets."
Spider taps into mom’s shopping senses
strategyonline.ca
Toronto shopper marketing agency Spider Marketing Solutions has shifted gears in the last year, marrying its shopper marketing expertise with its mom demo specialty in marketing to moms – and that new focus has culminated in the firm’s first study that combines Canadian shopper marketing insights with info on how Canadian moms shop.
Where Walmart Is Headed in Social, Mobile Retailing
adage.com
Walmart Labs Senior VP-Global E-Commerce Anand Rajaraman took the stage at Ad Age Digital today in San Francisco to explain why exactly the world's largest retailer would buy a social media startup.
WALMART TO ACQUIRE MOBILE AD TARGETING COMPANY
www.marketingmag.ca
Mega retailer Walmart has agreed to buy “key assets” of OneRiot, a Colorado-based mobile ad targeting firm, for an undisclosed amount.
The move is seen as an attempt to stave off competition from online competitors such as Amazon.
The deal comes five months after Walmart bought Twitter app developer Kosmix and repurposed it as @WalmartLabs, the giant retailer’s Mountainview, Calif.-based R&D lab for e-commerce and social media.
Tesco VirtualStore
www.youtube.com
Virtual supermarket in South Korea utilizes QR code technology to 'bring the store to their shoppers'.
Great day with kids at @tussaudslondon . Highly recommend it. #londoncalling
3 days ago
check it out! A colleague just launched this new travel site for 'grownups'. Gotta love the name! http://t.co/bkqVhGpWMB
11 days ago
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