Obsessed With the New, But Digital Marketers Are Investing In the Old

adage.com

"… New media, new technologies, new start-ups, new devices, new apps … In fact, being labeled traditional is the kiss of death for any medium.

How ironic, then, that when it comes to pitching for advertising dollars, being somewhat old-school appears to be the formula to win over marketers budgets."

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Spider taps into mom’s shopping senses

strategyonline.ca

Toronto shopper marketing agency Spider Marketing Solutions has shifted gears in the last year, marrying its shopper marketing expertise with its mom demo specialty in marketing to moms – and that new focus has culminated in the firm’s first study that combines Canadian shopper marketing insights with info on how Canadian moms shop.

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Where Walmart Is Headed in Social, Mobile Retailing

adage.com

Walmart Labs Senior VP-Global E-Commerce Anand Rajaraman took the stage at Ad Age Digital today in San Francisco to explain why exactly the world's largest retailer would buy a social media startup.

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WALMART TO ACQUIRE MOBILE AD TARGETING COMPANY

www.marketingmag.ca

Mega retailer Walmart has agreed to buy “key assets” of OneRiot, a Colorado-based mobile ad targeting firm, for an undisclosed amount.

The move is seen as an attempt to stave off competition from online competitors such as Amazon.

The deal comes five months after Walmart bought Twitter app developer Kosmix and repurposed it as @WalmartLabs, the giant retailer’s Mountainview, Calif.-based R&D lab for e-commerce and social media.

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Tesco VirtualStore

www.youtube.com

Virtual supermarket in South Korea utilizes QR code technology to 'bring the store to their shoppers'.

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If You Cite Compete Or Alexa For Anything Besides Making Fun Of Them, You’re A Moron

techcrunch.com

Dear Internet, I thought we’ve been over this? If you cite Compete or Alexa for anything other than making fun of them, you’re officially a moron. How bad is their data? Well, in the case of Compete, if you reversed their chart, then it would be much closer to being correct than it currently is. I seriously wonder if they’re tracking anti-visits or some new metaphysical stat I’m not aware of?

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CTR vs. Design

uxmag.com

Majority of Banners go unclicked primarily because poor first impressions is It is taken for granted a great design and the results they serve up. Most of the campaigns that are successful are because of great banner ads and landing page design. Short version of the story, invest in design and allow creatives room to run to help benefit the success of the campaign.

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Attire Selection

gizmodo.com

Everyone is saying goodbye to Steve Jobs at Apple, My guess is that Apple will still be picking his brain for more great ideas and direction. But now let's take a look at his very large wardrobe selection.

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facebook privacy updates

alturl.com

Facebook is implementing changes to its privacy and sharing policies that will give users more control over what information they share and who they share it with. From Photo tagging, facebook posts, adding locations for posts, and mobile places is being phased out. This will include a tutorial found on your profile page when the changes are implemented to help users adapt to the new features.

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alturl.com

Ever read a scary novel but never got scared when the zombie jumped out at the main character? Add a soundtrack to every book as you read! Now you can get a movie like experience but from a perfectly written novel.

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